When anyone invests in marketing campaigns, be it online or offline advertising, sponsorship can be one of the most difficult to measure the value of the results. We believe that we can offer true value to our partners, and for most dealing with media sales, brand promotions or purchasing media, measurements like Equivalent Media Value is used to measure how much a sponsorship is worth.
The Equivalent Media Value approach sums up all the exposure that a sponsor recieved on various media during the year, or event, and then values it as if they had bought it as an advertiser.
As an example: If your logo, brand name or message is seen for 10 seconds by 10,000 people during the year at racing and social events, both onboard the yacht and in offline and online media promotions we organise, and the usual cost of buying media acivities to reach 10,000 people is 10 x 30 seconds of advertising at a cost of €30,000 per 10 second slot, then the equivalent media value spend is €300,000 euro. If you paid €30,000 for your sponsorship, then your return on investment is 10:1.
We know that getting the most value and bang for your buck is the most important thing for you, our sponsors, and we want to tell you that its the top priority for us also, and we work hard, all year, to deliver. If you want to be onboard with us during 2011, and let us reach those new hard to reach key influencers, please contact us using the form below.
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